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The 800-pound search engine gorilla is at it again, shaking things up in the virtual world. This time it’s extending the reach of Adwords –its billion dollar contextual advertising system –to mobile devices. Google’s new Mobile Ads system delivers two short lines of text and a third line containing a destination URL (and an optional “call” link that dials the advertiser’s business) to mobile phones and wireless PDAs. The text-based ad can be used to target mobile users in the United States, the United Kingdom, Japan, and Germany...
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