Article marketing is quite a recent method of viral marketing and can be extremely powerful if used correctly. Money may make the world go round, but it's information that makes the Internet go round. A nicely written article can become a wild viral tool which can attract new visitors to your website in no time. The following are ways in which an article can help market your website:

• If people find your article useful, funny, controversial etc, they will be more inclined to send it to their friends or post it on forums - essentially spreading it virally.
  
  
• There're many article directories, which allow you to submit your own articles. These articles directories have regular visitors so there's a good chance your article will be read by at least some people.
  
  
• The search engines can also indirectly provide traffic in two ways thanks to an article. The first is by simply indexing your website into their search engine so others can find it, the other is by scanning the keywords used in the article which will help your article's positioning in the search engine results.

So know that we know how article marketing can be useful, lets have a look at some tips which will make your article marketing more effective:

Quality Information
Remember the most important aspect of article marketing is the actual writing of the article. Never skimp on quality because it will lessen the impact that the article will make. You need to give people a reason to want to read your article, and try to be original if possible, because you will have a better chance of standing out from the crowd of other articles in cyber space.

Add Author Information
Whether you add it at the top or bottom, it's crucial that you add your name and website link within your article, otherwise there's no chance of the article spreading virally. If a person reads your article and loves it, there's a high chance when they finish reading it, that they will click your website link to check out more of your work.

Keep it Simple Stupid (KISS)
You may have heard of this saying before, and it definitely applies to article marketing. Keep your articles, short, sweet and to the point! A longer article looks intimidating for a reader, so try to cut down on any unnecessary fat, and use sub-headings when appropriate.