In the earlier two sections of this vast topic, we’ve discussed what social bookmarking is and the tools used to enhance it’s appearance and implementation on the web. Now we turn to the marketing perspective.

This articles discusses the role social bookmarking plays in marketing, and how you can get it to work for you.

The Bait

One of the most important things in high search engine ranking are the number of sites that point to yours, and social bookmarking can help your standing. Every social bookmarking site is already a high ranked site in the mind of a search engine, because of the number of relevant links it contains, the amount of data on display and the sheer activity that keeps it abuzz.

When adding a link pointing to the corporate website within any one of the existing bookmarking websites, you effectively have a high ranking website linking to your website, which speaks volumes for a search engine spider and boosts your ranking. The more social bookmarking sites link to your website, the higher your ranking goes.

However spamming these sites will not work, you need to respect the rules and regulations that govern each site. Abusing them will only turn users and readers off from your site.

In addition, by the end of this year, all search engines will implement a no follow rule as a result of the number of people spamming high ranking social bookmarking websites.

Dangle The Worm

So how do you make social bookmarking work to your advantage? By following the rules on websites specialising in the service, and by properly tagging each link instead of spamming, will bring a wealth of attention your way.

In addition, by writing and posting something well thought out and developed, you will encourage readers and users to go to your website for more information.

Reel It In

Because of the consistent changes in internet marketing, the focus is being steadily lifted from the automated procedures of search engines and moving towards the user-indexing policies of social bookmarking websites.

In the last few years, search engine optimisation has played a prominent and important role in generating traffic to a website, over 80% of traffic has been generated by search engines. But times are changing, fast and because of the black and white nature of search engine algorithms, websites are indexed according to pre-thought out rules and restrictions, being placed in categories not originally intended by the author.

Social bookmarking sites on the other hand take advantage of the search engine algorithms, since all of them are highly ranked as mentioned above and so boost your ranking. They demonstrate that each link has been categorized appropriately, because they have been viewed by human users instead of automated bots.

Experts predict that this technology will supercede search engines as the leading form of searching information by users.

The usage of tags is instrumental to your success, and by using certain keywords dubbed “the keywords of the new millenium” and are specific to each category, success is ensured.

The new generation of internet marketing begins and ends with social bookmarking. Master this channel, and you and your business are on the road to marketing glory garnering a consistent stream of traffic from a previously unknown route.